Email marketing, done properly

Build a real relationship with every customer on your list.

The most personal way to reach every customer you have. Written in your voice, designed in your brand, and sent to the people most likely to open it.

  • Designed for your brand, not a template
  • Multi step nudges, not one and done
  • Learns what your customers open and adjusts
  • Live in [X] days
Book a 15 minute call Pick a time on the calendar From £299 a month. No long contract.
A real email we designed and sent
El Mirador is back
From Third Pour
A real email we designed and sent
This weekend
12 orders

Real emails

Not templates, written for your brand.

Set up once

Running quietly in the background.

You approve first

Nothing is sent without you seeing it.

Real results

A short note each month on what worked.

What Your Customers See

The Same Inbox Everyone Is Fighting For. Yours Reads Like It Was Written for One Person.

Because it was. Every customer gets the message that suits them, not the one that suits your calendar.

Inbox
Third Pour Coffee
This Friday only: the Ethiopia lot is back
Bridge Street Dental
It has been six months, Sarah. Shall we book you in?
Forge Fitness
Six weeks, starting Monday. Members first.
Alder & Co Barbers
A cancellation just opened up on Thursday
Wren Flowers
Mother's Day orders close Sunday night
The selected email design, shown full size

Your voice

Written the way you speak, not the way a template does.

Your brand

Your colours, your type, your photography.

Tested first

Subject lines tried on part of your list before the full send.

Sent at the right hour

When each person actually opens their email.

Built for Businesses Like Yours

Emails We Have Designed. Yours Will Not Look Like Anyone Else's.

Every one of these was built from scratch around a different brand. None of them started as a template.

A single-origin coffee drop email we designed and sent for a coffee roaster
Coffee roaster

A single-origin drop, timed to a Friday release and gone by the weekend.

A six-month check-up reminder email we designed and sent for a dental practice
Dental practice

A friendly six-month check-up reminder that turns into a booked slot.

A programme launch email we designed and sent for a fitness studio
Fitness studio

A six-week programme launch, sent to the list before it opened publicly.

A last-minute cancellation slot email we designed and sent for a barbershop
Barbershop

A same-week cancellation slot, filled within hours of sending.

What We Do

The Whole Thing, Handled

Everything that keeps your list working for you, without you lifting a finger.

Your monthly emails

We plan them, write them, design them in your brand and send them. You approve before anything goes out.

This month's email idea…
A real welcome email we designed and sent

The ones that run on their own

A welcome message for new customers. A reminder for anyone who has not been in for a while. A follow up after a purchase. Set up once, running quietly forever.

Just sent, automatically
Welcome email · new customer
A real automatic email we designed and sent

The right message to the right people

Your regulars and your occasional customers are not the same, so they do not get the same email. We sort that out for you.

Regulars · 6+ orders
"Thanks for coming back again"
First-time customers
"Here's 10% off your next visit"
A real targeted email we designed and sent

Growing your list

A simple sign up on your website and in store, so the list keeps building without you thinking about it.

This week
+14 people joined
A real sign-up welcome email we designed and sent

What actually happened

A short monthly note in plain English. What went out, who bought, what we are doing next month.

Opened
Clicked
Bought
A real email we designed and sent
How It Works

You Are Involved for About Ten Minutes a Month

A simple flow that fits around your day, not the other way round.

1

The call

What you sell, who buys it, what is worth telling people about.

2

We set up

We set everything up and import your existing list.

✓ ApproveEdit
3

You approve

Each month we send you what we plan to send. You say yes or change it.

Opened
Clicked
Bought
4

We send

We send, and tell you what happened.

You will not need to learn any software.
Wherever Your Customers Already Are

No List Yet? That Is the First Thing We Build.

Most businesses have customer details scattered across a till, a booking system, a spreadsheet and a notebook. We bring them into one place and keep it growing.

One click sign up forms

On your website, styled to your brand rather than bolted on.

Shareable QR codes

On the counter, on receipts, on packaging. Scan and they are in.

Import from any tool

Square, Shopify, Mailchimp, your booking system, whatever you already run.

Bulk upload

A spreadsheet, a CSV, or a list you have kept by hand for years.

Consent handled properly

Everyone opts in, everyone can leave in one click, compliant from day one.

More Than Setting Up Your Emails

Anyone Can Send an Email. Ours Learns Your Customers.

Workflows that learn

A nudge sequence that adjusts itself. Someone who opens but does not click gets a different next message from someone who ignored it entirely. You set nothing up and change nothing.

What You Get

The Ninety Day Reactivation Programme

Everything set up, everything written, everything sent. The most personal way to reach every customer you have, and you spend about ten minutes a month.

  • Your brand extracted and built into a full email template set
  • Your customer list imported, cleaned and de-duplicated
  • Sign up capture installed on your site and in store, QR codes printed
  • Three automatic sequences built and running: welcome, win-back, post-purchase
  • A monthly campaign planned, written, designed and sent
  • Subject lines tested on part of your list before the full send
  • A named person on WhatsApp, not a ticket system
  • A one page monthly report in plain English

Bought separately this is [£X] a month. It is £299.

Grow

[£X]/mo

Everything in Reactivate, plus weekly sends, seasonal campaigns and offers segmented by customer type.

Setup

[£X]

Charged once at the start. Brand templates built, list imported, sign-up capture installed, sequences live.

No long contract. Cancel with 30 days notice.

Our Promise

If It Does Not Bring Customers Back, You Do Not Keep Paying

We agree a number on the call, based on your list size and what you sell. If we have not reached it in ninety days, the next month is free until we do.

The number is written into your agreement before you pay anything.
You approve every email before it is sent.
Stop with 30 days notice at any point.
Your list is yours. If you leave, you take it with you.
How We Work

No Case Studies to Browse Yet

We're a new service, so here's what working with us actually looks like instead.

You see everything first

Nothing goes out until you've said yes. No surprises turning up in your customers' inbox.

Set up once, sent on time

Your monthly email goes out when it's supposed to, whether you thought about it or not.

No long contract

Cancel with 30 days' notice, whenever you like. We'd rather earn it every month.

A real person, not a dashboard

You'll always be talking to the same person about your emails, not learning new software.

Common Questions

The Things People Usually Ask

Straight answers to what people usually want to know before they start.

A real email we designed and sent

Still got a question of your own?

Book a 15 minute call

I do not really have a list.

Most people do not, at first. Building it is part of what we set up.

Will I annoy my customers?

Only if you send them things they do not want. We keep it to what is worth reading, and everyone can unsubscribe in one click.

Can I see it before it goes out?

Always. Nothing is sent without you seeing it.

Is this legal with data rules?

Yes. Everyone on your list has to have agreed to be there, and we set it up that way from the start.

From the Mailbox

Notes on Getting This Right

Short, practical write-ups — added as we publish them.

Why Your Welcome Email Matters More Than You Think

It is the one email almost everyone opens. Here is how to use it properly.

Read more →

How Often Should You Actually Email Your List?

Too little and they forget you. Too much and they leave. Finding the middle.

Read more →

Three Automatic Emails Every Small Business Should Have

Welcome, win-back and thank you — set up once, running forever.

Read more →

Find Out What Your List Is Worth

Fifteen minutes. Tell us roughly how many customers you have and we will tell you what we would do with them.

71-75 Shelton Street
Covent Garden, London
WC2H 9JQ

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Start Building Those Relationships

Fifteen minutes. Tell us roughly how many customers you have and we will tell you exactly what we would send them first.

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