The Welcome Email
Sent the moment someone joins your list. It's the highest-attention email you'll ever send them, so it's worth getting right — thank them, tell them what to expect, and give them one clear next step. See our note on why the welcome email matters for more on this one specifically.
The Win-Back Email
Sent automatically to anyone who hasn't ordered or visited in a while. A simple "we haven't seen you in a bit" message, timed to when someone would realistically have been due back, brings a share of them back without you lifting a finger.
The Thank You Email
Sent shortly after a purchase or visit. A genuine thank you, maybe a nudge to leave a review or come back for the next appointment. It's a small email that does a lot for how a business feels to deal with — and, like the other two, it only needs setting up once.